BRITISH PETROLIUM plc & Greenwich Group International LLC who has an effective Inbound Marketing Strategy

In our study, we will make an accurate presentation on 2 firms. One firm is in the estate Industry and the other one in the energy industry. The first company presented to you is Greenwich Group International LLC The Greenwich Group International LLC is a Real Estate Investment Banking and capital advisory services. Her objectives is to maximize owner value, provide high-quality services and build long-term relationships with clients. The second company is British Petrolium (BP plc) is one of the biggest energy company, the brand was originally created by a German firm as a way of marketing its products in Britain. During WWI the British Government seized that company’s assets, and the public Trustee was sold then to an Anglo-Persian. BP began as the Anglo-Persian Oil Company Ltd, registered in 1909 to extract and refine oil from oil-field in Iran. In 1914, the British government purchased a majority share in the Company. BP’s grew to become a multinational oil and gas company based in London, England. It’s today the world largest companies measured by revenues and profits. At the top of that, Greenwich Group built a website [ greenwichgrp.com ] its main service line is providing development financing services, Greenwich also offer clients the opportunity to capitalize on her unique experience in both development and capital raising through its Development Consulting Business Line. Her unique approach provides tailor-made, turn -key solutions for new development, adaptive re-use, and conversion projects, through a highly personalized Contact list and Email marketing strategy clients received regular information. The company provide her client with 24/7 access to her partners, there have no barriers in communication. With a well design website Greenwich Group present a easy access to her brand, you can see on her platform all her Achievement and what made the company different from others, she focuses on delivering high quality services to its client rather than transacting the highest amount of volume.

In addition to all of that BP’s invested in Digital Marketing to play a crucial role in her advertising strategy, the company engage wider audience and drive brand awareness through various online platforms. BP leverages social media channels, content marketing and online advertising to effectively reach and interact with consumers. The company use social media like: LinkedIn, Twitter and Instagram to share updates. Her digital campaigns, include webinars, series of training modules, product’s features and many others. One of her success products is the BP rewards cards Apps.

Moreover her 25+ years in the business and experienced in the real estate markets the company is not known by the public, her clients are very few on social media platform she has only 11 followers on Facebook, 759 followers on LinkedIn, and no video of the company was displayed, her website has not been update since 2022. Compare to BP’s

the company has substantially adopt the digital technology, BP today has many followers on all social platform: on Facebook 1Million followers, Twitter 115K followers, LinkedIn 4 Million followers, YouTube 98.8K followers with 1.4K videos, Instagram 127K followers with 1.835 post.

In conclusion, the Greenwich Group has improved her inbound marketing strategy by combining her sales, marketing and CRM that made the company to increase, today Greenwich has successfully undertaken more than $25 billion in equity and debt funding for major real estate projects. Even though personalized relationship are keys to her business, Greenwich Group must improve her marketing strategy on the social media platform for a better noticed and for the public to appreciate her excellent work Company.

In summary, BP’s total assets since creation have continued to increase to $282.23 Billion in 2024 through her ability to communicate effectively. BP’s focus on the consumer lifestyle inbound marketing based on a strong social presence and user generated content. Otherwise the company must keep on eye on all her online products to avoid getting a bad reputation, her success can easily make her a target of others organizations.

For me BP is the most effective on inbound marketing, but Greenwich Group focus more on a few and quality customers.