What is Personal Branding

                             _ Personal branding is the concept of promoting your brand, showcase your values and believe to your audience. Through Personal branding you can be identify and communicate effectively with the public. Unlike traditional branding, which often focus on products or services, personal branding centers around the individual. An other definition of Personal branding is the conscious and deliberate process of crafting and managing your public image, (sources: CATHERINE COTE. 2024 March 21, Harvard Business School Online).

In today digital age, Social Media has become a powerful tool for personal branding. Absolutely! It helps you connect with your audience. Through social media you can grow your business or brand because of the multiple platform . But to develop your personal brand you need patient, endurance and self-resiliance. At first, it’s very important to define your objectives with your personal brand. Once you have set your goals you start to locate your audience, building trust and credibility with your audience. By creating an attractive content, you position your personal brand as a reliable and credible source of information. Despise an excellent content and large audience, it is important for you to use the right platform, for your industry and domain to have an effective network and connection to the public. Some platforms will be more relevant for your brand, for example Facebook engage in various activities through posts, photos, videos, and status updates; LinkedIn is excellent for professional networking and industry insights; while Instagram is perfect for visual storytelling and lifestyle branding. With the use of the relevant platform your content create an interaction between your company and the audience, although you can have various channels.

 Social media give you access to the public, people feel easier to communicate with a brand has a person than to communicate with a company, you can have multiples groups and online  events and shows to make your brand visible and friendly to the public. Overall, all your online activities you must make an assessment on your campaign, how effective and performance you are on the social online market, by your diligence and ability to adapt to the audience need your brand will be stronger and more relevant to the public.